Google Fonts is a convenient way to add fonts to your website, but it also helps Google to track your visitors and violate their privacy. That is why Google provides the service, because they are a profit-making corporation whose business model depends entirely on tracking people online.
## Self-hosted fonts
You do not need to use an external service in order to utilize custom fonts. You can host your site's fonts yourself and refer to them in the page's code.
There are many free open fonts which you can legally download, host and use on your own site without payment.
**Most font download sites have a mixture of non-free and free fonts, so make sure you check each font’s licence before using it on your site. The ones you want are labelled “GPL”, “OFL” or “Public Domain”.**
To expand, you do not need to use Google Fonts in order to use its fonts, because they are under free licenses.