promtail: Add systemd journal support (#730)

Support for reading systemd journal entries has been added. 
promtail will look for a job in scrape_configs with a journal key 
to activate the journal target. 

If GOOS=linux and CGO_ENABLED=1, promtail will now require 
libsystemd headers to be available for building. If GOOS is not 
linux or CGO_ENABLED is not 1, journal support will be unavailable
and a log message will be printed warning the user that their config 
file has journal tailing configured without it being built into promtail. 

See docs/promtail-examples.md for a concrete example of 
using journal support. 

Other structural changes made: 

  1. Ability for checking if scrape.Config.ServiceDiscoveryConfig is 
     non-zero has been added. 

     This was chosen over making ServiceDiscoveryConfig a pointer
     as yaml.v2 cannot parse an inline struct into a pointer value. 

  2. Updated pipeline logger component name to journal_pipeline and
     file_pipeline for JournalTargetManager and FileTargetManager
     respectively.

  3. The positions file will now store positions as strings instead of 
     integers. Existing positions will be read in properly but written out 
     as strings the next time the positions file is saved. This is done to 
     be able to store the journal cursor, which is a string. The positions 
     API has been updated to support reading in the old integer values 
     and the new string values.