* Fix debian packages for sid being called buster.

I don't know why the sid images return buster as its codename in
`lsb_release` but it does, so lets just grab the codename from the
distro we pass into dockerfile

* Newsfile

since #4298, the optional dependencies are no longer installed with a simple
`pip install .`, which meant that they were not being included in the debian
package.

The easy fix to that is dh_virtualenv --extras, but that needs dh_virtualenv
1.1...